According to the US Census Bureau there are over 84 million students in the United States.  There are nearly 45 million nursery school age to 8th grade students who regularly use the #2 pencil.  Sales of the #2 pencil continue to increase according to a report by the Business News Daily and over one billion #2 pencils are manufactured each year. 

From a marketing perspective, the potential to place a Pencil Skin in the hand of every student in the Kindergarten to 8th grade range gives us the target of up to nearly 45 million students let alone the additional 40 million high school through college age students.  The combination of look, feel and promotional possibilities make the Pencil Skin a very attractive new product to break into the school and student market.  Students can use Pencil Skins printed with their school name, favorite design, popular sports team or any organization cause approved by a school.

Additionally, there is a huge market potential for college and professional sports teams; corporations and organizations.  Companies like Disney, Ford, Monster Energy, Starbucks, Home Depot can easily promote their company among people of all ages who use pencils.  Non-profit organizations could extensively promote their causes: Susan G. Komen, Red Cross, Kick Cancer, Stand Up to Cancer, Livestrong, American Heart Association and so many more.  How about the NFL, NBA, WNBA MLB, MLS, PGA/LPGA, NASCAR?